CAMP MCDONALD’S APP USER AQUSITION
TAGS
Project Management, Partnerships, Product Release, Creative Production, Marketing, Strategy, Growth / User Acquisition
CLIENTS
McDonald’s + Wieden KennedyABOUT
McDonald's entrusted us with executing a user acquisition campaign centered around product drops through their App. In response, we created a collection of four distinct items that represented the spirit of the campaign, named Camp McDonald's. Each item was carefully crafted to resonate with our target audience, offering a unique and enticing experience that would drive user engagement and participation. Our efforts aimed to seamlessly blend the appeal of McDonald's offerings with the allure of an unforgettable camp-themed experience, resulting in a campaign that captured attention and fostered brand loyalty while accomplishing the primary goal of the campaign - acquiring new users.
PRESS
PRODUCT & CONTENT EXAMPLES
