DENNIS RODMAN PRODUCT LAUNCH
TAGS
Project Management Partnerships, Product Release, Creative Production, Marketing, Strategy
CLIENT
Dennis Rodman
ABOUT
We brought the energy for Dennis Rodman's very own streetwear collection. It wasn't just a few pieces - we're talking about over 20 unique items released. We didn't just support the marketing either; we were right there through the whole journey, from orchestrating the PR placement to integrating the line right into NBA2K gameplay, and everything else that fell in between. It was all about making this collection a slam dunk (lol).