#HeyUSA Series
TAGS
Project Management, PartnershipsSocial Content, Creative Ideation, Platform Management, Digital Strategy
CLIENT
Sony Music / Condé Nast
ABOUT
Dive into the adventures of #HeyUSA, a travel show led by dynamic influencers - Grace Helbig, Mamrie Hart, Tyler Oakley, Jenna Marbles, Colleen Ballinger, Kingsley, and Flula Borg. Each season delivered a staggering 290 million+ impressions and 6 million+ engagements, captivating a global audience. This is not just a series, it's a mesmerizing journey across America. We handled end-to-end marketing for both owned and partner channels.