@SUMMERBREAK REALITY SERIES
TAGS
Project Management, Partnerships
Social Content, Creative Ideation, Platform Management, Digital Strategy
CLIENT
AT&T
ABOUT
@SummerBreak, a YouTube-based reality show, once turned every summer into an adventure to remember. @SummerBreak followed Malibu teenagers living out their last summer together before they headed off to college, sponsored by AT&T. We were tasked with developing a strategy that effectively engaged millennials and nurtured a lasting appreciation for the AT&T brand. Through our content, we managed to seamlessly link fans with our vibrant cast, turning each episode into a captivating and unforgettable journey across social platforms.