THIS IS PARIS PR/GIFT EXPERIENCE
TAGS
Project Management, PR/Gifting, Activation, Ideation, Strategy, Audience Building
ABOUT
As part of the promotional campaign for Paris Hilton's documentary, 'This Is Paris', on YouTube, we were commissioned to design compelling PR packages aimed at generating widespread earned media. We created a traveling wardrobe equipped with a neon light that read "That's Hot" in the top compartment and a pullout full of unique gifts in the bottom compartment. The neon light was activated once the recipient opened the box. Social shares included Kim Kardashian, JoJo Siwa, and many more.