YOUTUBE’s #LOVENOTES VALENTINE’S IRL/URL ACTIVATION
TAGS
Project Management
Production, Content Capture, Platform Management, Strategy,
Real-Time Coverage
ABOUT
Imagine a Valentine's Day filled with love for YouTube's creators - that was the essence of the #LoveNotes campaign. We spearheaded this heartwarming initiative on Twitter, turning fans' messages of adoration into personalized acapella videos dedicated to their favorite creators. We then turned those compliments into OOH assets to be displayed in Times Square. It was our own way of spreading the love.
EXAMPLES
︎ Here’s a Tweet ︎